CREATING STORIES SINCE 2004
Passion &
Professionalism
Di Luce comes from light! Anna worked for eight years as a lighting technician and camerawoman on professional film sets—her passion for light inspired her artist name “di Luce.”
After earning her degree from the Ludwigsburg Film Academy, she went on to complete a postgraduate program in screenwriting at the HFF Munich—but shifted from the set to the desk due to motherhood.
As a marketer at Capgemini and other advertising agencies, she spent 10 years developing campaigns and websites for well-known clients and hidden champions in the B2B sector. With AI films, she returned to her passion, combining her eye for the camera with storytelling to create emotional AI narratives.
Education
& Certificates
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Master Degree at Filmakademie Baden Württemberg, 2014
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HFF München, Drehbuchwerkstatt 2021/22
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ifs Internationale Filmschule Köln, 2025
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ifs Internationale Filmschule Köln, 2025
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Google Academy & Coursera, 2025
KI mit ethischem Kodex
AI and copyright—still a murky area. AI and the depiction of people? Physically quite one-sided. To ensure that AI-generated content does not reproduce ethnic and gender stereotypes and is not legally contestable, I follow guidelines:
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I create characters as diverse as possible, with different ethnic and cultural backgrounds and body types, to counteract the “gender and cultural bias” of common AI models.
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I refrain from explicitly referencing famous artists—such as describing a piece as “in the style of Wes Anderson”—and use visual references only when absolutely necessary to achieve a specific result. Even then, I modify the look with my own ideas so that the final product achieves a distinct level of originality and is thus eligible for copyright protection.
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Is your target audience ready for AI? Should you label AI-generated content? I’ll work with you to assess in advance whether AI-generated content could have a negative impact on your brand in the context of its use—and how to minimize risks.
„AI is the chance to bring ideas to life
that would normally have blown the budget -
so let’s not leave that space to one group of people
who have been shaping our visual culture
one-sidedly for the past 100 years.“
– Anna di Luce
INTERESSE AN EINEM PROJEKT?
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LET'S GO
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INTERESSE AN EINEM PROJEKT? • LET'S GO •
Let’s explore new territories!
Looking forward to your mail.
anna@thefoxhouse.de